The SUNBLAZE privacy policy is the official framework that governs how SUNBLAZE Co., Ltd. collects, uses, shares, and protects the personal data of every user who interacts with its services. Understanding this policy is not just a legal formality — it is an essential step toward using any digital service with genuine confidence and clarity. This page breaks down each section of the policy in plain, accessible English so that every user, regardless of technical background, can understand exactly how their information is handled.
Whether you are a first-time visitor or a long-term user of SUNBLAZE services, knowing the details of this user information policy empowers you to make informed decisions about the data you share. The following sections cover everything from what data is collected and why, to how you can request corrections or deletions of your own records.
1. What User Information Does SUNBLAZE Collect — and How?
SUNBLAZE collects 3 distinct categories of user information, each gathered through a different method. In this policy, “user information” refers broadly to any data that can identify a user, any record of behavior on the service, and any other data generated or stored in connection with a user or their device. Understanding these categories helps users see the full picture of their personal data handling relationship with SUNBLAZE.
Category 1: Information You Provide Directly
When you register for or actively use SUNBLAZE services, you may be asked to supply personal details. This category tends to include the most sensitive data, since it comes directly from you:
- Profile details — such as your name, date of birth, gender, and occupation
- Contact information — including your email address, phone number, and postal address
- Payment information — such as credit card numbers, bank account details, and electronic money identifiers
- Photo and image data — including any still images that contain your likeness
- Form submissions — any information you type or send through input forms or other designated methods on the platform
Category 2: Information from Linked Third-Party Services
If you choose to connect your SUNBLAZE account to an external service — such as a social networking platform — SUNBLAZE may receive certain data from that service based on the permissions you agreed to at the time of linking. This typically includes:
- The user ID you hold on that external platform
- Any additional profile data that your privacy settings on that external service allow to be shared with linked applications
Category 3: Information Collected Automatically During Service Use
SUNBLAZE may also automatically gather technical and behavioral data as you use the service. This is standard practice across the digital industry and typically covers:
- Referrer data — the source that directed you to the service
- IP addresses — a numerical label assigned to your internet connection
- Server access logs — records of when and how the service was accessed
- Identifiers — such as Cookies, ADIDs, and IDFAs used to recognize devices
- Content interaction data — including which videos, games, apps, or advertisements you engaged with
- Location information — where applicable and permitted by your device settings
2. Why Does SUNBLAZE Use Your Information? The 9 Stated Purposes
SUNBLAZE uses collected data for up to 9 clearly defined purposes, all of which relate to operating, improving, and protecting its services. Transparency about purpose is a cornerstone of any trustworthy data privacy terms document. Here is a breakdown of each purpose:
- Service delivery and maintenance — processing registrations, verifying identity, authenticating users, saving preferences, and calculating billing
- Traffic and behavior measurement — understanding how users navigate and interact with the service
- Advertising — delivering, displaying, and measuring the effectiveness of advertisements
- Legitimate business interests — including research and development, marketing research, network security, information security, and fraud prevention
- Quality improvement and new service development — using insights to enhance existing features and build new ones
- Third-party sharing with prior consent — only when a user has explicitly agreed in advance
- Customer support — responding to inquiries and providing service-related guidance
- Policy enforcement — addressing behavior that violates SUNBLAZE’s terms and policies
- Policy change notifications — informing users of updates to terms or this privacy notice
It is worth noting that SUNBLAZE’s stated purposes are broad by design — this is common among digital platforms that need flexibility to operate efficiently. However, users retain meaningful rights over their data, as described in the sections below.
3. Third-Party Sharing and the SUNBLAZE Privacy Policy’s Core Protections
As a general rule, SUNBLAZE will not share your personal information with any third party — domestic or international — without your prior consent. This is one of the most user-protective elements of the SUNBLAZE privacy policy and aligns with Japan’s Act on the Protection of Personal Information (APPI). However, there are 6 legally recognized exceptions where sharing may occur without separate consent:
- Outsourcing to processors — when SUNBLAZE delegates data processing tasks to a third-party vendor within the scope of the original purpose
- Job application processes — when a user applies to a listed job posting and the hiring company requires the data to make a recruitment decision
- Business succession — in the event of a merger, acquisition, or other corporate restructuring that involves a transfer of business assets
- Partner or module provider sharing — as specified in the relevant provisions governing data-collection modules
- Government and regulatory cooperation — when a national or local government body requires data to carry out legally mandated duties, and obtaining user consent would interfere with that process
- Other legally permitted cases — any additional circumstances permitted under Japan’s Personal Information Protection Law or other applicable regulations
Understanding these exceptions helps users appreciate that “no sharing without consent” does not mean “never shared under any circumstance” — but it does mean SUNBLAZE is legally and contractually bound to limit sharing to clearly defined scenarios.
4. Joint Use of Personal Information
SUNBLAZE may share certain user data jointly with affiliated entities, and the policy identifies 4 key aspects of this arrangement. Joint use — known as 共同利用 in Japanese law — is a specific legal mechanism under Japan’s APPI that allows companies within a group to share data without treating each transfer as a third-party disclosure, provided certain conditions are met. These 4 defined aspects are:
- The specific items of personal information that will be shared jointly
- The scope of parties who will jointly use that information
- The purposes for which the jointly used information will be utilized
- The name or title of the entity responsible for managing and safeguarding the shared personal information
Users who want further detail on the specific data items and affiliated parties involved in joint use are encouraged to contact SUNBLAZE directly through the inquiry channel listed in Section 7 of this policy.
5. Your Rights: Disclosure, Correction, Suspension, and Deletion
Users have the right to request access to, correction of, suspension of use of, and deletion of their personal information held by SUNBLAZE. These rights form the backbone of any meaningful information security policy and are protected under Japanese law. Here is how each right works in practice:
Right to Disclosure
If you submit a formal request to view your personal data, SUNBLAZE will verify that the request is coming from you directly and then disclose the information without undue delay. If the data in question does not exist, SUNBLAZE will notify you of that fact. Please note that a disclosure fee of 1,000 yen per request applies, so it is advisable to plan requests accordingly.
Right to Correction and Suspension of Use
If you believe your personal data held by SUNBLAZE is inaccurate, or if you believe your data is being used beyond its stated purpose or was collected through improper means, you may request a correction or suspension of use. SUNBLAZE will verify your identity, conduct a prompt investigation, and either make the requested change or notify you of its decision not to do so — along with the reason.
Right to Deletion
You may also request that SUNBLAZE delete your personal information. If SUNBLAZE determines that the deletion request is valid and appropriate, it will confirm your identity and carry out the deletion, notifying you once complete. Note that legal obligations may limit SUNBLAZE’s ability to delete certain records in specific circumstances.
6. Contact Information and Policy Update Procedures
SUNBLAZE designates a specific privacy contact point and commits to notifying users of any material changes to this policy. This level of accountability is an important feature of a credible privacy notice. If you have any questions, complaints, or comments about how your information is handled, you may reach the responsible party at the following address:
Company: SUNBLAZE Co., Ltd.
Address: 6F Nishi-Shinjuku Mizuma Building, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 〒160-0023
Privacy Officer: Representative Director, Eisuke Tokiwa
Website: https://sunblaze.jp/
Regarding policy updates: SUNBLAZE reserves the right to revise this privacy policy as needed. When changes require user consent under applicable law, the revised policy will only apply to users who have agreed to the update through SUNBLAZE’s designated process. For all other updates, SUNBLAZE will announce changes via its website or through other appropriate communication methods — so users are encouraged to check back periodically. This policy was originally established on April 5, 2024.
Frequently Asked Questions
What is the SUNBLAZE privacy policy?
The SUNBLAZE privacy policy is a formal document established by SUNBLAZE Co., Ltd. that describes how the company collects, uses, shares, and protects user information across its services. It was officially established on April 5, 2024, and is designed to comply with Japan’s Act on the Protection of Personal Information (APPI). The policy covers everything from what data is collected to how users can exercise their rights over that data.
What types of personal data does SUNBLAZE collect?
SUNBLAZE collects 3 main categories of user data: information you provide directly (such as name, contact details, and payment data), information received from linked third-party services (such as social network IDs), and information automatically collected during service use (such as IP addresses, Cookies, device identifiers, and location data). The specific data collected depends on how you interact with the service.
Does SUNBLAZE share my personal information with third parties?
As a general rule, SUNBLAZE does not share your personal information with any third party — including parties outside Japan — without your prior consent. However, there are 6 legally recognized exceptions, including outsourcing to processors, business succession scenarios, government cooperation requirements, and cases permitted under Japan’s Personal Information Protection Law. Outside these exceptions, your consent is required before any sharing takes place.
Can I request access to or deletion of my personal data held by SUNBLAZE?
Yes. Under Japan’s Personal Information Protection Law, users have the right to request disclosure, correction, suspension of use, and deletion of their personal data. SUNBLAZE will verify your identity before processing any such request and will respond without undue delay. Note that a disclosure fee of 1,000 yen per request applies. In certain legally defined circumstances, SUNBLAZE may not be obligated to fulfill a specific request.
How does SUNBLAZE use cookies and device identifiers?
SUNBLAZE automatically collects identifiers such as Cookies, ADIDs (advertising IDs on Android), and IDFAs (identifier for advertisers on Apple devices) as part of its standard service operation. These identifiers are used for purposes including measuring user traffic and behavior, delivering and evaluating advertising effectiveness, and improving overall service quality. This is consistent with industry-standard practices for digital platforms.
Will I be notified if the SUNBLAZE privacy policy changes?
Yes. SUNBLAZE commits to informing users of any changes to its privacy policy through announcements on its website or other appropriate communication channels. If a change requires user consent under applicable law, the updated policy will only apply to users who have actively agreed to the new terms. Users are encouraged to review the policy periodically to stay informed of any updates.
Who is responsible for personal data management at SUNBLAZE?
The designated privacy officer (個人情報取扱責任者) at SUNBLAZE is Eisuke Tokiwa, Representative Director of SUNBLAZE Co., Ltd. Any questions, complaints, or requests related to personal data handling can be directed to the company at its Nishi-Shinjuku, Tokyo office or through the contact form available at https://sunblaze.jp/. SUNBLAZE is committed to responding to all privacy-related inquiries in a timely and transparent manner.
Summary: Knowing Your Rights Under the SUNBLAZE Privacy Policy
The SUNBLAZE privacy policy is built around a straightforward principle: users deserve to know what happens to their data, why it is collected, and how they can take control of it. From the 3 categories of user information collected, to the 9 defined purposes for its use, to the legally grounded rights every user holds — this policy reflects both legal compliance and a genuine commitment to user transparency. If you ever feel uncertain about how your data is being used, the correction, suspension, and deletion rights outlined in this policy give you real, actionable tools to respond. Review your data rights today — and if you have any unresolved questions about how SUNBLAZE handles your information, reach out directly to the privacy officer listed above. Staying informed is the most powerful step you can take toward confident, secure digital engagement.